Podcast Published On: 03.06.2019Found In: Business Summary Full TranscriptEpisode SummaryExploring Madison Well, I've, I had the good fortune raising my daughter here. Uh, she was three when we moved here. Um, it's a fabulous city for so many reasons. Um, I...
So today we’re going to talk about staying calm, cool and collected and why it’s so important in the emergency room and then as a business owner when you’re now dealing with life or death, how that has translated. So I can’t think of a spot that is necessary to stay cool, calm, and collected more than the emergency room, especially the doctors and nurses that are there.
Today’s topic is making an impact by spreading your message with marketing. Marketing is one of the most important things a business can do. Not only does marketing build brand awareness, but it also can generate sales, grow businesses, and engage customers. The core of any business is to solve problems. Oftentimes, the bigger the problem, the better. However, if you really want to make an impact in your industry, market, community, or neighborhood, people need to know what problem you can solve. You could have a cure for cancer, but if no one knows about it, you’re not going to change anyone’s life in order to grow your business and make an impact on people’s lives. You need marketing.
Those are probably the two very visible things. And as our business grew, we started to look at what we should be doing as a business and it slowly moved over time. But like your child growing, when they’re in front of you, you don’t necessarily see it, but if you go from point a and you go 20 years later, wow, where did they come from? So I think now we’re at that wow moment. But no, there were no big impacts other than those first couple of explain. It was an incremental movement toward this. A position of strategic philanthropy.
I think it’s important to say what it isn’t because some people get a little confused between enthusiasm and just always being positive and go getter. And I, I don’t believe that. I think some folks confuse enthusiasm with being Pollyanna, ish. That would not be true enthusiasm. I think enthusiasm is being able to read the situation that you’re in, being positive, but not over the top, positive, accepting the way things are, looking at where you’re headed and helping your group move in that direction and sometimes it can be humor, but sometimes humor is not appropriate. You’re dealing with a really challenging situation in your heart. You’re trying to help folks feel the importance of where we are right now and where we need to go and help the team move forward in that direction. Being real about the current situation and being authentic about it and not, you know, oh, it’s going to be fine, but really helping folks feel where they need to go.
I do find it to be true. What I try to do on my own is I want to look sharp. I want to look crisp I wanna look confident, but I want to present myself always with a smile, always looking someone directly into the eye whenever I talk to them and when I walk into a room I try to be more open and more friendly. And I also, I like dressing nice. I mean I. I sell fine jewelry. I’m meticulous in what I make, so I’m meticulous on the way I look. I, I’m, I’m the brand, so I, I wanna I want to exuberate that. I want to show that to everyone.
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